In today's dynamic marketplace, effective marketing is about more than just reaching customers; it's about engaging them personally, at scale, across every touchpoint.
Marketing automation utilises a digital platform to create efficient, robust and measurable campaigns that will exceed your customer expectations. Besides helping you engage with your audience on a more personal level through customer journeys, delivering timely and relevant email, mobile push notifications, and SMS to current subscribers and prospects, our marketing solutions also provide performance insights and reports that give marketers the data they need to deliver the most effective marketing campaigns in order to grow customer loyalty and, ultimately, revenue.
At Archisage, we empower businesses to transform their marketing efforts from fragmented campaigns into cohesive, data-driven customer experiences. By leveraging industry-leading platforms like HCL Unica and Acoustic Campaign, we help you automate, personalise, and optimise your marketing strategies to build lasting customer relationships and drive measurable growth.
KEY FEATURES
Our Marketing Solutions, powered by robust platforms, provide a comprehensive suite of features designed to elevate your customer engagement:
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Omnichannel Personalisation: Deliver consistent, highly relevant messages across email, SMS, mobile, web, and social channels.
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Advanced Campaign Automation: Automate complex customer journeys and marketing workflows based on real-time behaviour and data.
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Precision Audience Segmentation: Target the right customers with tailored content through sophisticated data analysis and segmentation capabilities.
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Real-time Interaction Management: Respond dynamically to customer actions with personalised offers and content as they engage with your brand.
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Actionable Analytics & Reporting: Gain deep insights into campaign performance, customer behaviour, and marketing ROI to inform strategic decisions.
OUR SERVICES
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Platform Implementation & Configuration: Expert setup and customisation of HCL Unica and Acoustic Campaign to meet your specific needs.
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Integration with Existing Systems: Seamlessly connect your marketing platforms with CRMs, CDPs, e-commerce, and other enterprise systems.
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Campaign Design & Execution Support: Assist your teams in creating, deploying, and managing complex, multi-channel marketing campaigns.
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Performance Optimisation & Analytics: Continuous monitoring, A/B testing, and reporting to ensure your marketing efforts drive optimal results.
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Training & Enablement: Empower your marketing teams with the skills and knowledge to fully leverage these powerful platforms.
Stay focused on your business and use our expertise to implement your marketing transformation strategy. We can help with guidance, integration, leadership assistance and more.
HCL UNICA SUITE
HCL Unica is an enterprise-grade, cloud-native marketing automation platform renowned for delivering precision marketing at scale. It provides a comprehensive suite of integrated modules designed to manage the entire marketing lifecycle, from planning and execution to real-time interaction and optimisation.
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Unica Campaign: Build hyper-personalised, multi-channel marketing campaigns with advanced segmentation capabilities for outbound and batch execution across email, SMS, social, direct mail, and more.
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Unica Interact: Create real-time, event-driven personalised offers and messages for inbound interactions across websites, call centres, and other digital touchpoints.
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Unica Journey: Visually orchestrate complex, goal-based customer journeys across multiple channels, ensuring a cohesive and dynamic customer experience.
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Unica Plan & Optimize: Manage marketing resources, budgets, and workflows, while continually optimising contact strategies and offer presentation for maximum impact and ROI.
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Robust Data Integration: Connects seamlessly with various data sources to provide a unified customer view, enabling highly targeted and relevant communications.
ACOUSTIC CAMPAIGN
Acoustic Campaign is a powerful, SaaS-based digital marketing platform that empowers marketers to engage customers across email, mobile, and social channels through sophisticated automation and personalisation.
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Cross-Channel Campaign Delivery: Streamline message creation and delivery across email, SMS, mobile push notifications, and social media from a single, intuitive interface.
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Visual Journey Orchestration: Use a drag-and-drop workflow editor to easily design and automate complex customer journeys, triggered by specific behaviours and interactions.
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Advanced Segmentation & Dynamic Content: Leverage integrated customer data to create highly granular segments and deliver dynamically personalised content that resonates with individual customers.
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Lead Management & Nurturing: Track online behaviour, score leads, and automate nurturing campaigns to guide prospects through the sales funnel effectively.
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Real-time Analytics & Reporting: Gain immediate insights into campaign performance, email deliverability, and customer engagement metrics, enabling rapid optimisation.
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Seamless CRM Integration: Integrates with major CRM systems to synchronise customer data, track interactions, and provide a holistic view of the customer lifecycle.